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  • Lucifer sent 21 hot copywriting tips from hell to planet earth.

Lucifer sent 21 hot copywriting tips from hell to planet earth.

Suddenly, my eyes opened at 2 AM.

I had this strange feeling to go to the washroom.

And, when I went in, behind my toilet seat I found a small white letter imprinted with red text...

From Lucifer:

21 god-friendly copywriting tips

And, when I opened the letter, it read:

Here are 21 god-friendly copywriting tips for you:

1) Use BIG jargon.

2) Use passive voice.

3) Write a DRY headline.

4) Features over benefits.

5) Copy your competitors.

6) Overuse the word "free".

7) Do NOT learn storytelling.

8) Ignore your target audience.

9) Make your copy self-focused.

10) Overuse exclamation marks!!!

11) Overload YOUR reader with facts.

12) Use offensive humor in sales copy.

13) Your call to action should be weak.

14) Trust your instinct, not the market.

15) Avoid creating urgency in your copy.

16) Always, overpromise and under-deliver.

17) Make at least 200 silly grammar mistakes.

18) Write looooooong never-ending sentences.

19) People buy on logic and justify with emotions.

20) Write your copy without research (very important).

And, finally…

21) Do NOT check this spunky copywriter profile in X...

To your failure,

Lucifer

======

Interesting letter, right?

Here's something EVEN more interesting:

If you want to redeem your product sales by writing buyers-friendly emails, and outshine your competitors by increasing your sales, and bank balance... then you can reply to this email by saying “redeem”.

As soon as I get your reply, I will get back to you.

To your success,

Rohit Arjel