Burn your swipe file with matchstick!

“Keep a swipe file of good ads”

"Every time you write emails, copy lines from your swipe file"

What a stoopid advice!

If I had NEVER heard and followed such advice, then my copywriting progress would have been way WAY faster.

And, this is the reason why I'm writing this email.

I want to tell you that if you use a swipe file YOU must burn it today.

But why?

Because see, if you build this habit of going through your swipe file (which btw most copywriters have) before you write. You're not allowing your brain to be creative. You're not allowing your brain to develop new ways to write copy.

New ways to write headlines, bullets, cta, and so on...

And trust me, copying from your swipe file, (in the long run) means eventually you'll be enslaved by your swipe file.

You know what it means?

It means your copywriting abilities come from a swipe file and NOT your soul.

Imagine how scary is that...

If someone takes your swipe file away - you lose almost all your copywriting abilities.

Do you want to end up like this?

I guess, you don't.

So moral of the story is:

Stop using swipe files, and start using your brain.

Anyways,

Now let's get down to bidness:

If you're looking for a hired gun who writes riveting emails (without using a swipe file) that brings unusually high clicks, sales, and profits... then drop me a DM in X (twitter):

@rohitarjel

OR... jump right into my black-theme twitter profile by clicking the link below:

https://twitter.com/rohitarjel

Rohit Arjel.

PS -

Oh yeah...

Another reason why I don't use swipe files is because I've found a better strategy. This strategy helps me swipe all good ads in my brain (so I don't have to copy from any ads).

It makes copywriting VERY easy.

And I'll show you (in detail) how you can do it in my future emails.

Stay tuned…