calling out the bullshit.

Author

Rohit Arjel
March 24, 2024

Not a bullshit story begins:

Yesterday, I was riding through internet from one copywriters website to another. And I rode from Ben Settle, to John Carlton, and finally stopped my ride in Frank Kearn “about us” page. And even though I had no interest in his services, or his copywriting courses…

OR any intention to get him write my sales pages.

Frank's about us page still sucked me in.

And guess what?

I read it all from start to finish.

(BTW, about us pages are unofficially the most boring page of any website).

In fact, I have read it two time as of writing this email.

And now let me tell you what’s unique about his “ABOUT US“ page:

Frank was calling out the bullshit.

He started off by saying how about us pages are written in third person, when they are usually written by the owner themselves.

And made many jokes about it.

Thus he stood out, and sucked my eyes..

Now, there are many more interesting things about his sales page, and if you'd like to enjoy (and analyze it) then go to:

Also:

If you’re not ready work with a big, demanding, and rich copywriter like Frank Kearn who will charge you (I don’t know, maybe) thousands of dollars to write few pages of copy, then go to this page:

Rohit Arjel