My case against content consumers

Author

Rohit Arjel
May 17, 2024

A few dawns ago, when I was scrolling twitter...

I saw one of my friends share a (really lowkey) podcast that is full of marketing and copywriting gems.

And you know what?

That podcast is so rare and so good that I can bet my empty pockets that you will hardly find such wisdom in any stupidly expensive guru courses.

But when I saw him share this podcast.

My response was:

"don't spill the sauce, my guy"

To which he responded:

“Most people are content consumers. They won’t do anything with this info”

Pure facts.

And I can tell you:

Many email readers act the same way. They will click open an email, read it, and maybe even reply to you saying how insightful your email was...

But guess what?

When it comes to execution... very few (you can count them in hands) will walk through the pain of it. Because the others are just dopamine seekers. They will open-read-enjoy... and repeat this process next time.

But if you promise me you ain't one of them.

Then I share the podcast with you.

This lowkey copywriting podcast is run by (none other than) guru hater Ben Settle. You can check 'em out in spofity by visiting:

Rohit Arjel