Daddy Daniel Throssell sent his e-kids my way.

Yesterday's email pissed a soul.

And that soul happens to be Daniel Throssell (Aussie #1 copywriter) fanboy.

How do I know? you ask.

Because, when he replied to my email, he couldn't back his claims enough by spilling Throssell's premium copywriting course wisdom.

Here's what he said (along with my unfiltered comments to follow):

===

Hey Rohit, have you read Daniel Throssell's Email Copywriting Compendium?

Well, in Rule #2, Daniel says...

Rule #2. The Elements Of Must-Read Marketing Email Lists

[...] I put together the following list (for my own personal reference) of elements that make an email list ‘must-read’. [...] Here it is for your edification:

Radically different, thought-elevating insights on a topic

The impression of being at the ‘cutting edge’ of your topic [...]

[...]

A good sense of humour

A unique individual writing style [...]

Excellent storytelling

Personal (and real) insights into the day-to-day life of the narrator [...]

[...]

I cut it short to (a) avoid TLDR syndrome and (b) avoid giving everything away. Plus I don't think Daniel wants people giving his stuff away for free.

But the point I'm trying to make is this:

If you're writing to other copywriters, then this "insight" (reading your copy out loud) is not different or thought elevating.

It's the same stuff everyone talks about.

If, however, you're writing to business owners who want to write better copy and aren't in the weeds of the copywriting world, then this insight makes sense.

Just my two cents.

P.S. I joined your list because Ben Settle retweeted you.

And I always join every email list I see... a bad copywriter's bad habit. You know... because I don't read every email.

===

First of all,

Thank you for giving me an email idea.

Second of all,

My unfiltered response:

Right after reading his email reply...

I hopped to my beehiiv, and compared my last 6 emails with Daniel Throssell Rule #2:

The Elements Of Must-Read Marketing Email Lists.

And here's what I found:

1) Emails and other unsexy life updates

I shared how I was sick from monday morning, added humor and much more... (hence adding personal and real insight from my life)

2) Most jack-ash email you'll ever read

This was an aspiration email that motivated others to write quick daily emails.

3) For ambitious copywriters - 7 amazing reasons to use X daily

As of my knowledge, I have never seen anyone write an email on why copywriter should use X daily. And I gave 7 unique reason to use X too. (hence “thought elevating”)

4) #1 trait greatest email copywriter and I share

This is no doubt a radically different, go have a look

5) How to pioneer new copywriting techniques

Seriously, has anyone ever talked about how rappers can help you with copywriting? I don't think so. (hence this badboy was an absolute killer)

6) How not to flirt with your readers?

I add humor, different thoughts, and many other things here too.

7) The famous email was never sent

I talk about a great writer, his self doubt and connect it with publishing daily... (this was a masterpiece that cannot be compared with the checklist above)

I can go on and on, but you get the idea...

But, only if he had read any one of these emails carefully, then he would had noticed how I am UNINTENTIONALLY fulfilling Throssell’s checklist.

Anyways,

I think I haven't addressed the main reason yet:

He said my lesson in yesterdays email was not "thought elevating" to his soul.

Again, if he had read that email carefully, then he wouldn't say this… As in there - I emphasized words like simple, not a secret, every good copywriter will say this over and over...

Why?

Because I knew - I’m not share anything out of the world.

I was sharing a simple (yet overlooked) copywriting principle to my readers.

Also:

His high emphasis on "thought elevating" and "talk about same stuff everyone talks about.", remind me of:

The shiny object droolers.

You know the guy who needs new stuff, new tips, new guru techniques all the time. The guy always looking for something new, and not having the patience to stick with the principles old copywriting masters laid in their wise books.

(By the way, read your copy out loud is one of the old principles)

And as far as I know,

Such droolers had never made any fortune in copywriting.

Thats the end of my unfiltered reply.

Now:

Behold my unfiltered sales pitch.

If you'd like to get your emails and sales letters done by an ambitious copywriter then reply to this email with the word "copy", and I will get back to you.

Rohit Arjel

PS-

I don't hate this daniel throssell fanboy - as he gave me an entire 800-word email idea.

Also:

I'm not a Daniel Throsell fanboy, because I am too busy fanboy'ing Ben Settle.

But I will say this:

I enjoyed his parallel welcome sequence and I kept his emails in a separate folder. They are really good.

Especially the long emails.

But again, Daniel cannot beat Great Ben Settle

You see?

I just fanyboy'ed Ben.

Maybe I should it stop it.

I don’t wanna look a drooler.