Great writing vs Great copywriting

Great lesson forthcoming:

Yesterday evening, I was sitting in my chair and staring at a video of a jacked investor, entrepreneur, marketer, hustler, and author... who goes by the name of Alex Hormozi.

But as I was staring at his video…

He spat something that (quite literally) blew my brain cells.

Because what he said is the fine line between a stupidly successful product and a fabulously failed product.

Here’s exactly what he said:

"Great writing is for the readers to understand. But great copywriting is for the readers to feel understood."

Let that sink in.

By the way, there's only one extra word in these two sentences.

FEEL.

But like I said... this one word is the fine line.

This quote also explains:

Many times I read a sales page wondering why I want to buy something alike this product, but this exact product doesn't excite me to pull my wallet out and pay cash — right now.

Why didn't it excite me?

Yes.

The sales copy failed to "FEEL" understood me.

Remember this three-letter word.

Anyway, let's dig back into Alex's video:

The video was about offers and (the reason why) I was starting into that video was to get crystal clarity about creating successful offers. And very soon... you will see me promoting completely new, fresh, sexy, and (of course) simple in my emails.

Stay tuned, my pumpkin

Rohit Arjel