I was suspended (a good news)

Yesterday, I was sitting in my room, and scrolling X.

And when I hit send by typing a reply to ONE of my friends post.

A message popped up:

"Your account has been suspended for violating our rulez"

It was totally unexpected. But after reading (and analyzing) the rulez of X, I realized that the algorithm sometimes doesn't understand sarcasm like we do.

Because my reply was totally sarcastic.

And guess what?

After my suspension, I had to wait for 12 hours. YES, and for those 12 hours I couldn't like, reply, or follow anyone in X.

Crazy right?

Now, you may say:

"Rohit you’ve a small account so getting suspended for 12 hours is not a BIG deal."

YEP, I agree

But imagine someone like Dan Koe (who has 400k plus followers) gets suspended or banned from X.

What will happen?

Well, many things will happen but at the very least he will DEFINITELY lose loads of his fans and future revenue.

That is why for me, this suspension was a realization.

I realized that no matter how big, small, powerful, or connected you are... if you use social media then you've to play by their rulez. And even sometimes when you don't intend to break rules - you'll be punished as if you broke them.

And this is one of the many reasons why (in my eyes) emails are the best platform to build an audience.

Because, unlike any social media, NOBODY can ban you for ridiculous reasons. Nobody can ban you for being sarcastic, sharing your ideas, opinions, or anything else (that you intend to share).

So if you're reading this and you've an online brand, then start collecting your readers' emails today. And build that relationship by sending daily emails.

Now,

Even if don't like sending emails, you must do it. Because this way if unfortunately you get banned from other social platforms you will always have a Plan B.

Plan daily emails.

That's all for today,

Rohit Arjel

PS -

A (no pun intended) note:

If you already have an email list, but struggling to build a relationship with your readers (and buyers of your products) then send me a DM in X (formerly twitter):

@rohitarjel

...OR... click the blue link below to jump into my infamous X profile:

https://twitter.com/rohitarjel

I will help you write riveting copy that builds relationship and turns your readers into buyers.

Cheers!