A rant, nuthin' new under the sun

Facts ahead:

There’s nuthin’ new under the sun.

And the context of this is direct response marketing…

Everything that the new guru in the town preaches, teaches, and leeches onto has already been laid down by great marketers of the past. They are just giving a oversimplified "guru-version" of it.

Just like how all the self help books repeat the same ol’ concepts of…

FaCe YoUr FeAr.

OR…

Like how most books on mind and stoicism are just an extension (or let's say a simpler version) of what Socrates preached to his greatest student...

Plato.

But you know…

This is also the distinction between principles and techniques.

And I believe, the more you simplify the principles to package it into something new, cool or sexy... the real meaning behind it fades away, and that's what happening in the marketing world today.

This is the reason why I bend towards learning directly from the source.

From the OG marketers.

Who actually pioneered direct response game.

And the only times I break this rule is when I see someone who is a strict student of great old marketers. This is also the reason I wary away from watching copyboobers on youtube because most of them learned “copywriting” form these 997 dollar courses.

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INTERVAL

This was a pure rant.

And now I’m feel good so I will stop writing this email.

See you tomorrow,

Rohit Arjel