Selling ice in the arctic.

Author

Rohit Arjel
March 19, 2024

An interesting question popped from yesterday email:

hey bro, i noticed your tweets a lot about copywriting, but you sell your copywriting services in emails. aren't you attracting copywriters to your email list with tweets?

really enjoy your emails btw

===

Good question.

(btw thanks for the compliment)

And funnily enough, I have been pondering the same question lately.

But my stubborn self concluded that (for the most part) I should attract copywriters, and not clients.

Why?

Here are my stubborn reasons why:

1) My big plan is to self-publish my own books and other resources to fellow copywriters (i.e. my big plan is to be a good guru).

2) I want to get out of client work as soon as I can so that I can make money doing my own stuff.

3) If I attract, help, and teach fellow copywriters, then I naturally position myself as a leader.

4) All the guys I admire in our industry do the same, they attract copywriters. But yeah unlike me they sell their products. So this reason doesn't apply, does it?

Anyways,

I have one more reason.

Once in a blue moon, I get some inbound leads on twitter.

So I think attracting and making a list of copywriting clients would be an overkill strategy.

But still, a part of me says you’re right.

Because my offer doesn't align as most peeps in my list are copywriters.

However,

Another part of of me says:

If I start selling my own products right now, I will be prime example of a phony guru - as I don't have any proof, and authority to back it up.

Conclusion?

I don’t know if my way is right or wrong.

And I’m as confused as a 5yo baby trying to figure out the password of his mum iPhone.

Nonetheless:

If you want to be my client then go to:

All for today,

Rohit Arjel