suck it up to not flunk it up.

Hello, my world.

All my boys and girls.

I got a true story to tell:

My first two months of copywriting were full of epiphanies. I was connecting the dots of how the whole Internet marketing is brought together by writing. I was reading books… watching videos… joining communities and doing many other unsexy things to learn copy.

But you know…

Every time I sat down to write copy.

I couldn’t write.

I didn’t have that spirit.

I didn’t have that creative flow.

And, I was held (or maybe hell) back by the writers' resistance

However, everything still made sense on paper.

I knew I had to write a headline, a body, and connect it to a cta.

But I just couldn't do it.

I was scratching my head doubting there was something wrong with me… I knew I was not a creative person. I cannot write copy. This is not for me. Maybe I should go do something "technical" that needs no creativity

But you know what?

Now that I’ve spent six months in the copy game... and I can bang out emails in less than 15 minutes (on my best days), plus get bustloads of testimonials flowing towards me…

In retrospect, I can tell you:

The start is gonna suck, your only option is to suck it up like a real man (I had to be gender specific here)

Even if you have the best mentors, you’re gonna suck.

It's like a 20yo fella who has never entered a boxing gym... suddenly decides to join the best boxing gym in the world and learn from the best boxing coach.

Does that mean he will throw the perfect jab the first time?

Hell nah.

He still has to practice

He still has to go through self-doubts

He still has to feel the pain.

That’s all for today,

Rohit Arjel