Twisting stupid things into amazing content.

Author

Rohit Arjel
February 28, 2024

I'm not bragging but hear me out.

Last week I was banned from X.

Why?

Because I made a stupid sarcastic comment that annoyed the algorithm. I got banned for straight 12 hours. And, for those 12 hours, I couldn't like, reply, follow, or dm to anyone.

But you know what?

That ban gave me 4 new tweets and 2 email ideas (I sent the first email last week, and you're reading the second one right NOW).

And when I shared one of the 4 tweets, I unusually got tons of engagement too.

My point?

Anything can be twisted and turned into amazing content.

Whatever happens in your life (good or bad) can be turned into content.

For example:

You finished your first 1 mile run?

Very good, you can turn it into content and give many lessons to your readers.

You got scolded by your teacher/ boss?

Good, you can turn that into content and give a restless rant to your readers.

You got cheated on by your gorgeous girlfriend?

Not GOOD, but you can still turn it into content and give many lessons to your single fans. (this was an extreme example but you get the idea, right?)

Simple stoopid things can be turned into amazing content - that your readers would NOT only enjoy reading but make them crave for more...

Now ONE caveat before you use this technique:

You need to be willing to be vulnerable with your readers.

Yes, You have to be willing to share both the good and bad events that happen in your life so your readers can see your quirkiness and feel that you're a real human - just like them.

And, if you're too shy and/or afraid to be vulnerable, then perhaps this (twist and turn) technique is not for you.

That's all for this technique.

Now let's get down to businezz:

Frankly, this is just one of the many (MANY other) techniques that I use while writing my emails. And if you're looking for a copywriter who can write such emails that favor both your readers eyes and your bank account size, then you can drop me a dm in X saying "emails":

@rohitarjel

OR... directly jump into my black-theme profile by visiting the link below:

Rohit Arjel