Two billion dollar story.

Author

Rohit Arjel
April 07, 2024

Two billion dollar story:

An hour ago, I returned home from my morning run. The run was refreshing. But painful, as now my toe thumbs are sore. Anyways, right after coming back home. I grabbed the (print of) 2 billion dollar sales letter in my hand and started decoding why it was so successful.

Remember I promised you to share my analysis about that sales page?

Yeah.

So, here it is…

First of all, the reason why (I think) it appealed to millions of readers and stockpiled billions of dollars is:

Because it was targeting the unaware audience.

And you know what?

2 billion dollar letter perfectly matches the five levels of awareness (laid by the great copywriter Eugene Schwartz).

Unaware:

To attract readers' eyeballs the letter first starts with a strong and contrasting story.

Problem aware:

Then it talks about the lesson in the story (which also happens to be the problem that the offer solves).

Product aware:

Remember, until this part, the product is not yet announced. So then it cleverly connects the lesson with the offer.

Solution aware:

Right after that, the letter goes on explaining, building authority, showing proof, and so on... so they can remove doubts from their readers' minds.

Most aware:

Finally, the offer is the yes/no moment. They either buy or they don't. But to push the readers who are on the fence the letter again reminds them of the strong story, the lesson, and how their product will solve it all.

The rest is history.

Now:

One thing I want you to take home from this sales letter is…

Learning the art of storyselling.

Not storytelling.

STORYSELLING.

They are similar, but yet not the same.

Speaking of sales pages:

If you want to get your sales page ready to rock (so you can flock new readers and buyers in your bisnezz), then go to:

Rohit Arjel